We all have been witnessing how collaborative consumption had started to change consumption trends but, right now in Bogota, we are starting to see how it´s really impacting legal framework and business strategies and specifically in transportation.
The controversy arose early in May when police started making checkpoints to immobilize private vehicles dedicated to deliver transportation services through Uber, just when it started to become popular and regular taxi companies started to complain for what they consider an unfair competition. Similar controversies have been happening all around the world; with famous protests in major european cities. Right now, legality of its operation still is under government evaluation and latest news have informed that Ministry of Transportation will release a Decree that would allow to offer VIP transportation services through Uber and similar platforms; and recognizing Uber as an IT platform and not as a transportation services company.
Meanwhile, Uber has announced that they will soon expand to Cartagena, Medellin and other Colombian cities. Definitely, the collaborative transportation revolution in Colombia has begun.
